Playstation 1 Logo Concepts

Post by Patrick

PS1 Logos

When Sony were branding their first Playstation console they came up with a dozen concepts. The designer they hired to work on this massive project is Manabu Sakamoto, who also worked on branding the Sony VIAO computers. Some of the concepts he came up with wouldn’t have aged well, while the others were just ugly. Ultimately they chose the right option. One that is pretty timeless, memorable and iconic. If you ever wondered why those colors were chosen it is because they represent joy, passion and excellence. It’s interesting to see the process behind something massive like this, especially since the Playstation 1 became such a huge success. Branding plays an integral part in a projects success or failure.

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